The Lead Story

The following is an article written by design strategist & De Las Mías co-founder, Sada Naegelin. A story of cultural purpose, entrepreneurship & motherhood.


In the Spring of 2016, I took the plunge, quit my 9-to-5, and started working with my mom, Ana Consuelo Matiella, to found De Las Mías. During this same period, I got engaged and eloped! 2016 was a big year for new beginnings.

My mom and I founded De Las Mías to help positively impact the lives of Latinas and our community. De Las Mías is a bilingual healthy lifestyle community built for Latinas by Latinas. We provide evidence-based information and a proven behavior change model to help Latinas help themselves, their comadres, friends and family lead healthier lives. We are body positive, food positive and love being Latinas at any size. 1